What is Affiliate Marketing?
Affiliate marketing is the coolest way to earn money from blogging or online
marketing. Once you have done the hard work, you will be earning money even
when you are sleeping (or scuba diving in Bali)
From a technical perspective, here is the definition:
Affiliate marketing is one of the oldest forms of marketing:
-Affiliates recommend products & when someone purchases
those products, affiliates earn a portion of the sale.
You have probably seen this business model in the real-estate business. In today’s
era, where almost everything is digital, the same form of business conducted
online is called “affiliate marketing”.
You can earn anywhere from $1 to $10,000 depending on what products you are
promoting and recommending. The reason affiliate marketing is so lucrative is
because once you have done the basic work of putting your content online,
creating a system, driving traffic, etc., the money will keep flowing in.
I will discuss more on this later but for now, review this image to understand the
basic model of affiliate marketing:
You must be thinking: “How do companies know if the sale is coming from my
link or from someone else’s link?
The answer:
A tracking link (a.k.a affiliate link)
Don’t get confused with the jargon just yet. ”Tracking Link” is pretty simple.
Here’s another question: “What if companies don’t pay or don’t show a real sale
as a sale?”
Answer:
Well, unfortunately that happens a lot of the time & this is why this
guide will help you to learn how to avoid such situations and scam affiliate
companies.
In an upcoming post, I will tell you about affiliate marketplaces where you can
find reliable companies, which you can trust to form an authentic affiliate
partnership.
(Note: Many old-fashioned affiliate programs, instead of using affiliate URLs,
lets a buyer add the Email ID of referrals (i.e. you), which is also accounted for
in affiliate sales. Obviously, this is not the best way to track progress. More on
that later.)
Alright, things get interesting from here:
There are many ways for you to join an affiliate program. In this post, I will
discuss the two most popular & effective ways to join affiliate programs.
1. Joining an affiliate marketplace
2. Joining a direct affiliate program
a. (Tricks on finding such programs in a later chapter)
Websites that sell products online, such as Amazon, Shopify, GoPro, or any
online service, usually offer an affiliate program. When you sign up for their
affiliate program (free), you gain access to their affiliate dashboard & there you
can find your unique tracking link.
In a later section of this post, I will share tricks to discover affiliate programs in
every niche.
Here are some of the popular promotion methods used by affiliate marketers:
Blogging or Content Marketing
YouTube videos
PPC Marketing (Facebook ads, AdWords ads)
Buying paid traffic
Email Marketing
Creating a ‘coupon & deals’ website
Creating Cashback websites like CashKaro
Note: I have shared tricks to find more of these affiliate programs
later in this post. Keep reading!
Every affiliate program has their set Terms of Standards (TOS).
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